Pomms are the No1 Selling Ear Plugs in the USA. They're a new design innovation to improve focus and encourage relaxation by allowing horses to hear normal tones, while greatly reducing distracting or loud noises. Pomms create an 'acupuncture effect' on the horse's inner ear inducing a relaxing feeling. Made from soft, comfortable non-irritating material that protect horse’s sensitive ears from wind, water & debris. They are discreet, durable and won’t fall out. Easy to roll into the ear canal for a comfortably snug fit.